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Live Nation and KultureCity Launch Largest Sensory Accessibility Partnership in Live Entertainment

KEY TAKEAWAYS

  • Live Nation partners with KultureCity to certify 25 venues across the U.S. and Canada as Sensory Inclusive™, enhancing accessibility for fans with sensory needs
  • The largest partnership of its kind in live entertainment, the initiative sets a new standard for inclusive fan experiences with trained staff, sensory bags, and quiet zones

Beverly Hills, CA — July 10, 2025 — Live Nation is proud to announce a major partnership with KultureCity, the leading nonprofit dedicated to sensory accessibility and acceptance, as part of its ongoing commitment to creating more inclusive fan experiences. Through this collaboration, 25 Live Nation-operated venues across the U.S. and Canada have now been certified as Sensory Inclusive™, setting a new standard for hospitality and accessibility in live entertainment.

Each venue in the partnership has received KultureCity’s Sensory Inclusive™ Certification, which includes:

  • Sensory Training: Crew members are trained to recognize and support the needs of fans who may think or process things differently.
  • Sensory Bags: Reusable bags filled with items to reduce sensory overload and enhance comfort for fans of all ages.
  • Venue Signage: Clear indicators for quiet zones, sensory bag pickup locations, and other helpful guidance.
  • KultureCity App Integration: Allows individuals to find certified venues and prepare ahead of events.

Fans can look out for signage directing them to sensory bags, headphone zones, and designated quiet areas. These resources are available at no cost for individuals or families who may need them during their visit. Live Nation crew have dedicated team members focused on accessibility and inclusion, ensuring fans receive the support they need throughout their experience.

“We’re committed to making sure fans feel welcome at our venues and we’re extremely proud of this certification,” said Karl Adams, Head of Venue Operations for Live Nation. “Thanks to our partnership with KultureCity, our venues are taking a new approach to hospitality and improving fan experience.”

“This is the largest partnership of its kind in live entertainment, which means that fans with sensory processing needs have access to more live music than ever before,” said KultureCity Executive Director Uma Srivastava. “By partnering with Live Nation, we are scaling our impact and redefining what it means to create inclusive spaces.”

Live Nation and KultureCity first teamed up to certify a pilot group of venues. After receiving positive fan feedback about the program, the partnership significantly expands this summer, with additional venues joining the Sensory Inclusive™ program—bringing the total to 25 certified venues. With an eye to the future, Live Nation will certify an additional nine indoor venues this Fall.

Participating venues include:

*New certified venues for the 2025 concert season
**An independently owned and operated Live Nation Partner

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com

About KultureCity®

KultureCity®, established in 2014, is a dynamic non-profit organization at the forefront of the inclusivity movement which continues to make waves in creating a more accessible and accepting world for individuals with sensory needs and invisible disabilities (found in 1 in 4 of us). KultureCity’s commitment to inclusivity extends beyond physical spaces. The organization actively collaborates with influential figures, businesses, and communities to promote awareness and understanding of invisible disabilities. With ongoing initiatives, partnerships, and a passionate community of supporters, KultureCity® is set to leave an enduring impact on the landscape of inclusivity.

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