Live Nation Middle East Announces Partnership Between BRAG and Expo City Dubai

Dubai, UAE – September 22, 2025 – BRAG, a joint venture between Live Nation Middle East and the UAE-based events company BRAG, is launching a new partnership with Expo City Dubai to manage three premier venues: Jubilee Park, Al Forsan Park, and Dubai Millennium Amphitheater.

Managed by BRAG, the three venues will join Live Nation’s global network to host year-round programming reflecting the diversity of Expo City Dubai. All venues will host major concerts and immersive shows. Jubilee Park and Al Forsan Park also offer large green spaces for festivals, exhibitions, and cultural events, while Dubai Millennium Amphitheater provides an intimate setting for emerging artists and community events.

Amna Abulhoul, Executive Creative Director – Entertainment & Experiences at Expo City Dubai, said: “This partnership with BRAG and Live Nation Middle East reflects our continued commitment to transforming Expo City into a year-round hub for world-class entertainment. By opening our venues to a broader spectrum of creators, artists, and communities, we’re not only honouring our legacy as a place of connection and innovation—we’re evolving it.”

Ramzi Nakad, CEO & Creative Director at BRAG, said: “Expo City is a landmark destination, and the versatility of its spaces makes this partnership truly powerful. Whether it’s a music festival, an art showcase, a global summit, or an innovative brand experience, these venues can flex to fit any format. Through this collaboration, we’re not only unlocking the full creative potential of these spaces but also making it easier and faster for event organizers, promoters, creators, and communities to bring their ideas to life.”

James Craven, President of Live Nation Middle East, added: “Expo City Dubai represents the future of live entertainment in the region – a place where creativity and innovation come together. This partnership is an exciting extension of Live Nation’s vision to bring more world-class events to dynamic settings. With BRAG’s deep local expertise and Live Nation’s global experience in venue management, we’re creating new opportunities to attract international talent, homegrown concepts, and the region’s most ambitious events.”

In line with the UAE’s Net Zero 2050 Strategy and the goal to lead globally in Sustainable Events by 2030, Expo City Dubai and Live Nation are implementing sustainability standards across all three venues. These include collecting environmental data, setting reduction targets, measuring event carbon footprints, achieving zero waste to landfill, reducing food waste, prioritising renewable energy over fossil fuels, and eliminating single-use plastics.

Jubilee Park, Al Forsan Park, and Dubai Millennium Amphitheater have already played host to landmark events including Untold Music Festival, Break the Block, ELROW, the FIFA Fan Zone, and performances from the likes of Jungle, Amr Diab, Tiesto, Adnan Sami and Rahat Fateh Ali Khan.

About Live Nation Middle East

Live Nation is the world’s leading live entertainment company. Founded in 2005, the company promotes, operates, and manages ticket sales for live entertainment internationally. It also owns and operates entertainment venues and manages the careers of music artists. For additional information, visit www.livenationentertainment.com.

Live Nation Middle East has been operating in the region since 2008. It has promoted a diverse range of events in the Middle East including acts like Coldplay, Imagine Dragons, Guns N’ Roses, Blackpink, Dua Lipa, Hot Wheels Monster Trucks, Backstreet Boys, Dave Chappelle, Andrew Schulz and Russell Peters to name but a few, covering all types of entertainment from Live Music through to Stand Up Comedy and Family shows.

Ticketmaster Middle East, which was formed in 2013, is now the leading ticketing company in the region, having ticketed a range of music, sporting and family events in the UAE, Qatar and Saudi Arabia.

Facebook: Live Nation Middle East | Twitter: @LiveNationME | Instagram: @LiveNationME

About Brag

Brag is the leading festival producer, renowned for staging multi-genre festivals and delivering some of the biggest shows in the region. Through its bold creativity, innovative approach and experiential marketing approach, BRAG transforms abstract ideas into immersive realities, crafting experiences that push the boundaries of imagination creating unforgettable experiences that captivate diverse audiences and set new standards in festivals and the live entertainment business. From large-scale festivals and cultural celebrations to immersive experiences, Brag combines visionary concepts with flawless execution.

Its iconic portfolio includes world-class projects such as Expo Infinite Nights, BRED Abu Dhabi, Animenia, MOTN Festival, Dubai Fitness Challenge, Dubai Comedy Festival, Jeddah Anime Village and BudX Fifa Fan Festival, as well as concerts featuring global superstars like Coldplay, Dua Lipa, Robbie Williams, Black Eyed Peas, Jungle, and Enrique Iglesias.

Driven by creative innovation and passion, Brag doesn’t just produce events—it shapes culture, builds communities, and redefines the boundaries of experiential entertainment.

www.brag.world | FB: @brag.world | Insta: @brag.world | Email: [email protected]

About Expo City Dubai

Expo City Dubai, the legacy city of Expo 2020 Dubai, is an innovation-driven, people-centric community rooted in the belief that collaboration can propel sustainable progress. Its prime location and world-class connectivity place it at the centre of Dubai’s future – the lynchpin between Dubai Exhibition Centre, Al Maktoum International Airport and Jebel Ali Port and a key driver of Dubai’s Economic Agenda (D33).

• A world-class free zone, it is home to a thriving business community that supports cross-sector collaboration and provides a springboard for businesses of all sizes to scale and grow, enhancing Dubai’s position as a global centre of trade and reinforcing the UAE’s development and diversification ambitions.
• Its residential communities redefine urban living, exemplifying best practice in innovative, environment-friendly design with a focus on wellbeing and happiness.
• An incubator for innovation, it is a testbed for solutions and a platform for groundbreaking ideas that benefit both people and the planet.
• Packed with educational, cultural and entertainment offerings, with more than 30 indoor and outdoor venues attracting globally significant events, it celebrates human creativity and ingenuity and inspires future generations.
• Designed as a blueprint for sustainable urban living and one of five hubs on the Dubai 2040 Urban Master Plan, its roadmap to achieving net zero by 2050 and its broader decarbonisation targets raise the bar on responsible urban development.