Uruguayan fans will soon enjoy a new way to discover, buy and access live events with the arrival of Ticketmaster
KEY TAKEAWAYS
- Ticketmaster launches in Uruguay, bringing its global ticketing technology and fan-first experience to a new market.
- As part of its launch, Ticketmaster has agreed to acquire RED UTS, combining local market expertise with Ticketmaster’s global technology, innovation and scale.
Ticketmaster is investing in the future of live entertainment in Uruguay through world-class technology designed to make discovering, buying and accessing live events simpler, safer and more transparent.
Fans across Uruguay will soon enjoy, through Ticketmaster, a ticket-buying experience designed to make accessing live events simpler, safer and more transparent.
Starting today, ticketmaster.uy is live, allowing fans to create an account and get ready to purchase tickets for upcoming live events, which will be available through Ticketmaster.
As part of its launch in Uruguay, Ticketmaster has agreed to acquire RED UTS, one of the country’s leading ticketing platforms. The acquisition combines RED UTS’ local market expertise and experience with Ticketmaster’s global technology, innovation and scale.
The new platform is designed to make discovering, buying and accessing live events simpler, safer and more transparent for fans.
We’re thrilled to welcome Uruguay to the Ticketmaster network. Our goal is to give every fan a simple, secure and transparent experience—from discovering an event to walking through the venue gates. We look forward to supporting the continued growth of live entertainment in Uruguay and connecting more fans with the artists and events they love.
Javier Parra
Market Leader, Chile & Uruguay | Ticketmaster
Ticketmaster is the global leader in live event ticketing products and services and one of the world’s top five e-commerce platforms. By joining Ticketmaster’s global network of more than 35 markets, Uruguay will benefit from industry-leading technology, global expertise and a long-term commitment to strengthening the country’s live entertainment ecosystem.
The platform includes technology designed to help more tickets reach genuine fans while providing a secure ticket-buying experience—from registration through event entry.
Fans in Uruguay will have access to:
- An official marketplace to discover and purchase tickets.
- Technology built to support high-demand onsales.
- Secure digital ticket delivery through Quentro.
- Tools designed to help prevent fraud and protect ticket purchases.
- A simple and transparent ticket-buying experience from start to finish.
At Ticketmaster, we’re constantly working to make the journey from discovering an event to walking through the venue gates as seamless as possible. Our expansion into Uruguay reflects that commitment, combining technology, innovation and local expertise to deliver a better experience for fans while supporting the continued growth of live entertainment across Latin America.
Adam Newsam
EVP, Latin America | Ticketmaster
Ticketmaster’s arrival reinforces the company’s long-term commitment to Uruguay’s live entertainment industry, supporting promoters, artists, venues and, above all, fans through technology and innovation.
Fans can now visit www.ticketmaster.com.uy, create an account and get ready for upcoming event announcements.
For more information, visit: www.ticketmaster.uy