New Investment Supports Independent UK Promoter Louder
KEY TAKEAWAYS
Live Nation’s investment in Louder aims to accelerate the UK promoter’s growth while preserving its distinct identity and expanding its electronic and live music events portfolio.
Live Nation has invested in Louder, an independent UK promoter behind a year-round programme of club and live music events, alongside a small number of established one-day outdoor shows.
Louder’s portfolio includes electronic and live music brands and events such as On The Beach in Brighton which this year includes sold out shows with Fatboy Slim, Moby and Madness.
The partnership will help the business build on its current momentum, invest in the team and continue delivering events for fans and partners across the UK.
A Live Nation spokesperson said: “Louder has built a strong reputation through a distinctive mix of club culture, contemporary live music and outdoor shows. This investment complements our existing business well, in a space where Louder has real expertise and a clear identity.”
A spokesperson for Louder said: “This investment gives us added support as we move into our next chapter, while staying true to who we are. We’ll continue to operate with the same team and creative identity, with extra backing to help us grow and keep delivering the electronic dance music events we’re known for.”