BMAC Live Hits the Road with The R&B Tour: Applications Now Open for Exclusive Behind-the-Scenes Learning Experience
KEY TAKEAWAYS
The Black Music Action Coalition (BMAC), in partnership with Live Nation’s School of Live, today announced a special touring edition of BMAC Live that will provide aspiring music industry professionals with exclusive behind-the-scenes access at select stops of The R&B Tour, the highly anticipated co-headlining stadium run from GRAMMY Award-winning icons Chris Brown and USHER.
Through BMAC Live, selected participants will gain a firsthand look at the people, planning, and execution behind a major stadium tour while learning directly from the professionals who bring the live experience to audiences across the country. Participants will be exposed to venue operations, production, touring logistics, marketing, artist services, and other key functions that power large-scale live entertainment events.
“One of the most impactful ways to learn about this industry is to see it in action,” said Willie “Prophet” Stiggers, BMAC Co-founder, President & CEO. “BMAC Live gives participants a unique opportunity to go beyond the stage and experience the collaboration, expertise, and preparation required to produce a stadium tour of this scale. Having the opportunity to learn through the lens of two of the most important and influential artists of our generation, Chris Brown and Usher, makes this experience even more meaningful. Their artistry, entrepreneurship, and cultural impact have helped shape the global music landscape. We are excited to continue partnering with Live Nation to create an experience that inspires curiosity and a deeper understanding of the live entertainment business while opening doors for the next generation of industry leaders.”
Inside the Tour
At select tour stops, approximately 5–10 participants will take part in an immersive learning experience that includes:
- Exclusive behind-the-scenes venue access
- Exposure to live event production and stadium tour operations
- Access to soundcheck and production activities
- Direct interaction with tour staff across multiple departments
- Real-time learning about how large-scale live events are planned and executed
- Admission to the concert following the educational experience
Tour Markets
BMAC Live is expected to activate in select markets including Atlanta, Baltimore, Birmingham, Charlotte, Chicago, Dallas, Detroit, Houston, Las Vegas, Los Angeles, Memphis, Miami, Nashville, New Orleans, New York City, Orlando, the Bay Area, St. Louis, Tampa, and Washington, D.C.
Apply Now
Applications for the special edition of BMAC Live are now open to aspiring music industry professionals interested in gaining a deeper understanding of the live entertainment business. Space is limited in each market, and participants will be selected through an interview process.
To learn more and apply, visit https://www.bmacoalition.org/bmaclivenation