Live Nation Entertainment, DF Entertainment, and Dale Play Live Enter Into Long-Term Partnership With Club Atlético River Plate at Mâs Monumental Stadium
KEY TAKEAWAYS
Live Nation, DF Entertainment, and Dale Play Live enter a 10-year partnership granting Live Nation exclusive live show presentation and naming rights at Mâs Monumental Stadium starting January 1, 2027
DF Entertainment will promote international acts, Dale Play Live will lead Latin artist promotions, and River Plate members will receive dedicated pre-sale access, expanding fan benefits and reinforcing Buenos Aires as a global touring destination
Live Nation Entertainment today announced a long-term partnership with Club Atlético River Plate, alongside DF Entertainment, Argentina’s leading international live entertainment company; and Dale Play Live, Argentina’s leading Latin live entertainment company, to further elevate Mâs Monumental Stadium as one of the world’s premier destinations for global touring artists and major live events.
Beginning January 1, 2027, the agreement grants Live Nation the exclusive presentation of live shows at Mâs Monumental Stadium, as well as the granting of the stadium’s naming rights, reinforcing Buenos Aires’ growing role on the global touring circuit.
Under the partnership, DF Entertainment will promote international shows, building on its successful run at the stadium since 2022 and its track record of presenting many of the biggest live shows in the world, while Dale Play Live will lead promotion for Latin artists, ensuring a strong, locally rooted approach that reflects Argentina’s vibrant music culture.
As part of the agreement, River Plate members will receive access to dedicated pre-sale ticket allocations for select shows held at Mâs Monumental Stadium, creating new benefits for the club’s community while expanding access to world-class live entertainment.
This long-term partnership reinforces Mâs Monumental Stadium’s position as a premier destination for global touring artists and major live events, while expanding opportunities for fans to experience world-class live music in Buenos Aires.
About Live Nation Entertainment
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